Volkswagen Teases Its Electric Pickup, Rugged SUV — Is It a Revival of the Scout Brand?

Volkswagen's all-electric pickup and rugged SUV is launching under its iconic Scout branding, which returns as the off-road electric vehicle (EV) subsidiary of the German automaker.

With the auto industry moving forward with its latest environment-friendly vehicles and ditching fuel-powered engines, Giant automakers like Ford and Volkswagen are already rolling out their EVs to their loyal following.

However, according to the latest report by InsideEVs, there has been a recent trend wherein various automakers are entering the electric car market with a blast, capitalizing on their iconic nameplates.

To be more specific, the American automaker Ford has already introduced its electrified version of its muscle car icon, the Mustang.

On top of that, the gas-guzzling Hummer got its all-electric version. The controversial yet iconic "Back to the Future" automobile, the DeLorean, is also making its comeback as an EV.

Volkswagen Teases Electric Pickup, Rugged SUV

This time around, the German carmaker VW joins the latest bandwagon as it electrifies the Scout badge.

As per a news story by The Verge, the electric off-roading brand of Volkswagen is primarily focusing on the United States market, initially debuting a rugged SUV (R-SUV) and a pickup truck.

However, it is worth noting that Volkswagen plans to re-introduce Scout as a separate electric off-roader brand.

It would be launching as a subsidiary of the Germany-based firm, akin to other brands under its umbrella, namely Bentley, Audi, Lamborghini, Porsche, and Skoda.

The CEO of the Volkswagen Group, Herbert Diess, confirmed its upcoming all-electric R-SUV and pickup in his latest statement.

The VW boss said that the automaker is now "taking the opportunity to further strengthen our position in one of the most significant growth markets for EVs."

Volkswagen and US Market

Diess further disclosed that VW is working on releasing an offering to the "highly attractive pickup and R-SUV segment." He said that the move is part of its goal to "become a relevant player in the US market."

The Verge noted in its report that VW trails behind other carmakers in the US, grabbing a minority slice of the pie in the market.

That said, it appears that the German automaker is looking to expand that with its future all-electric off-roading vehicles.

Scout Brand Resurrection

The off-roading Scout brand plans to showcase the initial prototypes of its pickup and R-SUV EVs sometime in 2023.

Meanwhile, the production for the two off-roading EVs is scheduled to start three years after its launch or in 2026.