Brave has launched a new feature called Goggles.
Goggles will allow the Brave search to tailor-fit the results based on what the user prefers.
This feature could help users discover content and sources they might not usually find right away on Google or Bing.
Brave claims its search engine company to be something that does not have an editorial bias like established companies like Google or Bing.
However, apparently, there are biases that are inherently present in all algorithms that remain unchanged.
Which is why Brave created Goggles, giving its users the ability to actively participate in the formation of their own biases.
Brave Search
Users of Brave Search now have access to a brand new feature that enables them to create or apply customized filters that affect the order in which search results are displayed.
Numerous users all over the world worry about consuming news, blogs, and other content that is usually favored by the search engines.
According to Engadget, the company has released a beta version of the Goggles feature for Brave Search that enables users to define their own standards for how results should be ranked.
As an example, users can search for the word "politics" and filter the results away from news outlets towards blog results.
The company is marketing the feature as an alternative to the algorithms that rival search engines like Google's Chrome and Microsoft's Bing use to highlight certain search results while downplaying others.
Big search engine platforms always defend that their search results are the way they are since they prioritize trustworthiness of information or credibility of source.
Brave's Beta Feature
Brave has some demos ready for users to try today, including ones that prioritize posts from smaller tech blogs and filter out posts from the 1,000 most-viewed sites on the web.
As reported by Engadget, "You can create, modify, or use others' rankings just by running a search and tapping the "Goggles" button."
If this is the case, users won't have to spend as much time manually adjusting their results. A community could also share Goggles in order to more reliably use the websites that are most frequently used by its members.
The newest beta feature could have both benefits and drawbacks associated with it.
An advantage of this is that it can make it simpler for users to find lesser-known websites or divergent viewpoints that are typically buried in conventional search results.
However, this feature can also be used to only show search results that favor or agree with a user's certain beliefs.
Furthermore, as reported by The Verge, aside from launching Goggles, the Brave team announced that the company's search engine has graduated from the beta phase.
As Brave is rapidly gaining a reputation as a reliable search engine, the company stated that it had already processed 2.5 billion searches in the preceding year.
In addition, Brave also began to eliminate the need for users to append "Reddit" to the end of their searches in April after rolling out the Discussion Feature.
The search engine now automatically displays Reddit results in relevant searches.
With this launch, the company seems to be remaining true to its core values.
Brave stated, "we set ourselves that mission all while committing to stay true to our principles."
And also, "From the beginning, we set out to build a search engine that delivers the quality, nuance, and depth that people expect from Google or Bing."
