A new report claims that Apple's current Board of Directors is putting pressure on Tim Cook. They feel Apple is at risk of losing what it is known for: innovation.
When Steve Jobs submitted his resignation to Apple's Board of Directors in August 2011 due to his health issues, he highly recommended that Tim Cook should take over as CEO of the company. During Jobs' final years at Apple, the then-CEO was responsible for creating key products that would define Apple. When Jobs returned to Apple in 1996 he overhauled the company. He wanted computers that "just worked" and the iMac was his first major product upon his return. It was brightly-colored and its claim to fame was its design and the ability Apple liked to highlight, that it could get you online within minutes of setting it up. The iMac was a huge success for Apple.
The iPod was the next device that Apple would release with Steve Jobs as CEO. The music player changed the entire music industry and became a pop-culture phenomenon. It wasn't the first digital music player, but it was the best. Apple's innovative ways under Job's leadership would only grow larger when Steve Jobs took to the stage in January 2007 to unveil the iPhone. Once again Apple entered a market it didn't create, but offered a new way of communicating and interacting with a small handheld device. Jobs also oversaw the iPad and its monumental success. To have one of those moments in a lifetime is amazing, but Apple with Jobs as its leader seemed to just keep doing it.
Fox Business News correspondent Charlie Gasparino is now reporting that reliable sources have told him that Apple's board is worried Apple hasn't released any innovative products recently.
"That concern is basically manifesting into pressure on Tim Cook to innovate - do something fast," says Gasparino. But that's not to say Cook's job is on the line. The board, according to Gasparino, is "100% behind him." But they're hoping that in being 100% behind him they can push him to move faster.
He goes on to highlight that Tim Cook is in no danger of losing his job. Cook 's performance is being compared to Steve Jobs who oversaw release after release of innovative products from Apple. The new Apple CEO did, however, promise new and exciting devices in the fall and throughout 2014, so things should start picking up.
