Chef Pii, a TikToker, has been blogging about Pink Sauce since June, making her 20$ product a popular discussion among TikTok streamers.
TikTok Brought Pink Sauce to Spot Light
TikTok is notorious for making tiny businesses go viral overnight, recommending products that sell out everywhere, and getting thousands to eat salmon rice bowls every day.
Since the middle of June, a TikToker going by the username Chef Pii has been blogging about Pink Sauce, a handmade mixture that she has poured over tacos, gyros, and Big Macs as well as used as a dipping sauce for chicken and cucumbers.
The $20 sauce gained popularity very quickly. But a significant part of this is due to Chef Pii's refusal to divulge the precise flavor of the sauce. She frequently asked other reviewers to do this while giving herself ambiguous responses.
TikTok users have begun to video themselves opening their Pink Sauce, looking over the package, and doing a few sniff and taste tests as others watch in understandable terror. The customer reviews have begun to pour in.
Commenters dug deep into the sauce's mystery and taste, asking questions such as, "What is it exactly?" and "What herbs are in the pink sauce?"
The color of the sauce also started to change with each new video, which people began to notice. The sauce never seemed to have consistent color, according to The Internet, ranging from Barbie-esque pink to millennial pink.
Chef Pii addressed this issue in a TikTok she published at the end of June, attributing the various hues to the different lighting conditions in each of her videos. A day later, she posted a graphic detailing the sauce's ingredients: dragon fruit, sunflower seed oil, honey, chili, and garlic.
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TikTok Famous Pink Sauce Receives Several Backlash
The conversation over pink sauce has spread from TikTok to Twitter and is critical. Its misspelled ingredients, nutrition labels with angel numbers, refrigerated directions, shipping procedures, and food safety guidelines have all drawn criticism.
People have even questioned the integrity of her recipe. Because of what seems to be "a clusterfuck of terrible judgments," many anticipate "fighting demons on the toilet."
Food influencers have come under fire for posting dangerous recipes, such as Brad Leone of Bon Appétit, who was charged with putting his audience at risk of botulism. Food safety is a serious matter, and uncontrolled food has the potential to be fatally harmful.
However, there are no indications that the pink sauce product poses any safety risks, and there are also no complaints of anybody being unwell due to consuming it.
Thousands more TikToks and tweets about pink sauce from the general public haven't shown Pii the same courtesy, despite calls from TikTokers like @seansvv and @charlyndajean for him to exercise greater caution.
Influencers have received controversy for selling poor-quality items or not delivering as promised. Pii is neither, at least before the reaction. She's not supported by a media business or a well-known enterprise, yet she's received the same hate as West Elm Caleb and Couch Guy.
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