The ticket sales and distribution company has teamed up with the biggest social media platform to purchase tickets directly on the app.
Artists can now directly sell tickets of their shows and events to their supporters through the TikTok app thanks to a new collaboration with Ticketmaster. Artists and other creators on TikTok can now add Ticketmaster links to their videos to make it easier for their fans to purchase tickets to events.
Right now, the feature is available to select artists and creators on Tiktok, including bands sch as the Backstreet Boys and OneRepublic, artists Usher and Demi Lovato, and entertainment giant WWE, Engadget reported. The event links will appear on the bottom left of the screen of a video and fans can tap or click through to an in-app browser to purchase their tickets.
Ticketmaster said that the partnership with TikTok will change the way event organizers and creators on the platform reach more supporters and potential ticket buyers. But Ticketmaster isn't the first to execute such an idea, as in February Snapchat added a Ticketmaster Mini app to help its users find events they may be interested in.
Ticketmaster Partnership Aligns with TikTok's Plans to Dominate the Music Industry
Ticketmaster's partnership with TikTo enables the Beverly Hills, California based ticket sales and distribution company to take advantage of the social media platform's recommendation feed to help get artists and their tickets in front of their fans and potentially a larger audience, The Verge reported. The partnership also makes sense as music is a large part of the TikTok experience.
The collaboration with Ticketmaster affirms TikTok's foray into the music industry. Last month, Insider reported that ByteDance, the Chinese multinational internet technology company who owns TikTok has filed a trademark application with the US Patent and Trademark Office for "TikTok Music" back in May.
The trademark described the service as one that would enable users to purchase, play, share, and download music and allow users to create, share, and recommend playlists, and even comment on music and livestream audio and video. A "TikTok Music" trademark was also filed in Australia in November 2021 and appears to be poising itself to compete with the likes of Apple Music and Spotify.
TikTok Music is Not ByteDance's First Foray Into Music
This won't be the first time ByteDance attempts to conquer the global music industry. Back in 2020, it launched a music streaming app called Resso in India, Indonesia, and Brazil. The app had similar features described in the "TikTok Music" filing, including creating playlists, sharing songs on social media, and interacting with the community within the app.
The Information reported that ByteDance also used TikTok to bring existing users to Resso. In Brazil, the TikTok app featured a button that redirects users to Resso so they could listen to the full version of a song that appeared in TikTok. As of November 2021, Resso had more than 40 million monthly users across India, Indonesia, and Brazil.
Growth among Resso users has also been found to be remarkable, as the app's monthly active users increased by 304% from January 2021 to January 2022 in India alone, massively surpassing Spotify's 38% in the country during the same time period.
