Apple Plans To Place New Ads on the App Store for the Holiday Season

Apple is preparing new ads in the App Store.

The tech company plans to open up new search ad placements in the App Store. The holiday season is fast approaching, and the company expects a large number of online orders for its product offerings.

Placing the ads on the App Store will definitely give advertisers the exposure they would like to target due to the looming increase in demand. Apple has previously been public about its intention of expanding its advertising.

Apple's New Search Ad Placements

Apple informed the developers affiliated with the company that they would be allowing more placements for advertisements.

The company notified them through an invitation to a webinar called the Apple Search Ads virtual event. The invitation states that the new placements for promotion will be available soon during the holiday season.

Eric Seufert, the founder of Mobile Dev Memo, posted a screenshot of the invite on Twitter, confirming that the new ad placements will be coming later this year.

Apple's invitation stated, "With new opportunities coming to Apple Search Ads, you can promote your apps across the App Store to engage even more customers this holiday season."

The new spots represent a significant expansion in Apple's advertising inventory, which is focused on its App Store. In recent years, Apple's advertising inventory has been limited to one unit in the Search tab on the App Store and one on the search results page.

According to CNBC, the initiatives and efforts of expanding their ad placements coincide at the same time with growing scrutiny of Apple's advertising business.

Apple reported that in 2021, the company was able to reach more than $68 billion in revenue from the services they offer. These services include sales on the App Store, warranties, search engine licensing, online subscriptions, and more.

In July, an analyst at Bank of America named Wamsi Mohan predicted that Apple might make $5 billion in advertising revenue in 2022 from Apple Search Ads alone.

Apple's Search Ad Placements on Maps

Apple has been reported in the past month to be expanding its advertising efforts. As iTechPost previously reported, the company's search ads are also coming to Apple Maps.

The tech company first rolled out search ads on the App Store. Afterward, news got out that it is also planning to implement search ads for Apple Maps in the future. With today's report, this will most likely be during the holiday season.

The engineering team at Apple is reportedly in the process of preparing the software to be able to support these search ads. They have also been conducting tests in the internal version of Maps for the addition of search ads.

In the invitation that Apple sent to the developer, there's been no word as to where the new ad placements will be posted.

According to CNBC, the new Apple search ad placements will give opportunities to developers of all sizes to expand the reach of their business with the offering.

The tech company assures its clients that the new search ad placements will continue to follow the strict privacy guidelines and are built on the same foundation, just like their other advertising offerings.