Twitter Will Keep Businesses' Gold Verified Check Marks For $1000 a Month

By charging them $1,000 a month to maintain their gold checkmarks, Twitter hopes to profit from businesses using the social network.

The pricing plan would open a new chapter in the Twitter Blue fiasco, which has already alienated advertisers and is still being finalized.

Verification For Organizations Allow Companies To Distinguish Themselves

The outlet's review of internal conversations also reveals that Twitter is considering adding a $50 monthly fee to cover the cost of adding badges to each account connected to the company.

The screenshot, which was published by social media expert Matt Navarra, appears to be an email exchange between Twitter product manager Evan Jones and an unidentified company.

According to The Verge, users who sign up for early access will receive a gold checkmark for their company and affiliation badges for its employees.

"If you'd like to subscribe, Verified for Organizations is $1,000 per month, and $50 per additional affiliated handle per month with one month of free affiliations," the said email reads.

Prior to the launch of its Verification for Organizations program, formerly known as Blue for Business, Twitter introduced gold badges to help businesses distinguish themselves on the social media platform.

Twitter also updated its square profile images for businesses and brands and added gray checkmarks to official accounts, Variety reports.

Additionally, it enables businesses to add badges displaying thumbnails of their Twitter profile images to accounts belonging to staff members, executives, and anybody else connected to the company.

According to Musk, Twitter will stop using all old verified checkmarks within the next six months, limiting verified status ultimately to paying individual and business users.

In his analysis, Navarra then provided another screenshot of a direct communication between a different company and a Twitter product manager, who once more confirmed the $1,000 monthly fee.

Since the program's early access period began last month, Twitter has yet to formally announce the subscription's price for Verification for Organization.

Read More: Twitter Is Launching A More Expensive Ad-Free Subscription Tier, Elon Musk Says

All Of This Is Part Of Musk's Revamping

The expensive subscription is just one of many modifications the CEO has made to Twitter in an effort to increase sales and reduce the company's $12.5 billion debt.

Musk has also begun charging users $8 a month for a blue checkmark and will soon start requiring developers to pay for access to Twitter's API.

This follows abruptly removing their apps from the network last month. These actions, in addition to mass layoffs, are among his recent moves.

It can be remembered that Musk revealed on Friday that starting on February 3rd, Twitter would begin paying authors a portion of ad revenue for "ads that show in their reply threads."

He stated that Twitter would only share revenue with authors who have Twitter Blue subscriptions, but he made no more explanations of how the program would operate or what users would be paid.

Variety notes that Twitter Blue costs $8 per month for personal use when purchased online and $11 per month when used with Apple's iOS.

When Musk first ordered the Twitter Blue redesign one month earlier, a torrent of impersonators swamped Twitter and caused significant confusion.

The business relaunched the initiative in December with improved measures intended to prevent that from happening again.

Related Article: Twitter's 'Blue for Business' Will Place Company Icon by an Employee's Name

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