Sony is finally releasing the 2023 lineup of Bravia XR televisions after making the unusual choice to postpone the announcement of its newest TVs until after CES.
This year, Sony is releasing a new gameplay menu and emphasizing eco-friendly options more than usual.
Sony Gives Some Details About Its TVs
Seven new models-each in a different size-were unveiled in total, and the four most expensive of those TVs are equipped with the brand-new XR image processor.
A wickedly bright QD-OLED is at the top of the new lineup, but otherwise, this year has primarily been about incremental progress.
Some TV models now have more dimming zones and a minor increase in brightness when compared to the sets they will be replacing from the previous year.
As usual, image processing is being positioned as a key selling point for Sony's TV lineup, according to The Verge.
The manufacturer is as certain as ever that its Cognitive Processor XR is what distinguishes Sony Televisions from the competition in the manner they tackle difficult settings.
A brand-new feature for this year is XR Clear Picture, which adjusts picture settings according to the caliber of the source material.
The TV will not significantly alter the image if it is real 4K material from a streaming service or UHD Blu-ray disc.
But, Sony claims that its technology is intelligent enough to recognize 1080p content, even when the TV is receiving a 4K signal.
It will further optimize the image processing while keeping details like film grain and respecting the creator's intent.
In addition to the built-in Google services, such as Assistant voice search, all of Sony's 2023 TVs continue to use Google TV as their operating system.
The software has a content-forward UI and supports features from Apple (AirPlay 2 / HomeKit) and Amazon (Alexa).
All of these TVs can support 4K gaming at 120Hz, although they are only equipped with two HDMI 2.1 connections, with the other two being HDMI 2.0-only.
Read More: Here's How Much You Have to Pay for Sony's QD-OLED, Other TVs
What Do We Know About The 2023 Bravia Models
According to The Verge, a full-array local dimming LED set with impressive performance for the price is the X90L, and this year, the company has switched from plastic bezel to aluminum finish.
Compared to its predecessor, the X90L will have up to 60% more local dimming zones and 30% more peak brightness, depending on the size customers select.
In addition to the display sizes provided by the more affordable Sony OLED from last year, the A80L OLED now comes in an 83-inch size.
So far, altogether, it is fairly comparable to the A80K WRGB OLED TV from the previous year, and the QD-OLED A95L might end up being Sony's most remarkable TV this year.
It undoubtedly makes use of the identical second-generation Samsung Display QD-OLED screen, which claims up to 200 percent more peak brightness than the A95K.
This is the year that high-end OLEDs will finally feel at home in bright settings, thanks in large part to the QD-ability OLED's to apply the brightness ramp to color luminosity.
Related Article: CES 2023: Sony Will Not Announce New TVs
