Twitter has developed an image of a profit-hungry company after all the measures it has implemented such as Twitter Blue, new API pricing, and the layoff of a huge number of its staff. For a change, the company decides to be generous by sharing its ad earnings with creators.
Getting a Portion of Ad Revenue
Creators on Twitter might be getting paid this week as part of Musk's new policy to share ad revenue, but there are certain parameters to be met. For one, the reward system is only applicable to users who subscribe to Twitter Blue, so you have to pay to get paid.
The way it works is that the Twitter Blue users will share the payout for the ads that appear in their reply threads. The payments, which has been announced by the former Twitter CEO back in early February, are coming in the next 72 hours, as mentioned in The Verge.
To be eligible, the account must be a subscriber to Twitter Blue Verified
— Elon Musk (@elonmusk) February 3, 2023
The creator profit to be released is an accumulation of all the ads since its announcement in February. The account needs to have at least five million impressions on all the eligible tweets in the last three months for them to get a portion of the ad revenue.
Some accounts claim that they are set to receive $2,200 for all the ad activities within their replies, while others say that they will be getting as high as $10,000. Twitter has not disclosed the percentage of the ad revenue that will go to the creators yet.
Twitter says that they want to make sure creators can benefit from their posts, and the share in revenue is a step towards that goal. The payout is to be received through the Stripe account a Twitter Blue subscriber used to register for the Creator Subscriptions.
This could be an attempt to retain users within the platform as alternatives like Threads and Bluesky are gaining traction. The awards system will encourage popular content creators to stay on Twitter, perhaps pulling in their followers with them.
Would It Be Enough to Keep Users from Leaving?
It might just be, but it still depends on how many impressions a user gets in three months. The quota will be hard to achieve when a person has a small following, or if they don't tweet on a regular or semi-regular basis for ad placement.
Not too long ago, Twitter implemented a new policy that limits the number of posts a user can view in a day. For Twitter Blue subscribers, they can view up to 8,000 tweets while unverified accounts can only get up to 800 posts a day.
That could become a problem, especially since the ad revenue depends on how many people see the ads in the first place. With certain limitations in place, that will likely be diminished and will affect how many impressions creators will get.
Although Musk said the limit was temporary, the social media giant is yet to pull the restrictions back. Twitter claims that the move was to prevent AI companies from scraping data from the platform to train their AI systems for free.
