Nothing Technology Limited is pushing the limits of its good start by launching a sub-brand that will focus on producing budget-friendly products.
During the company's Q2 Community Update, Nothing CEO Carl Pei, introduced CMF by Nothing which is dedicated to "a new range of products that make better design more accessible."
All About CMF by Nothing
The company introduces CMF as "Color, Material, and Finish." While the company clarified that Nothing and CMF by Nothing are two different brands, the two still share some similarities.
The industrial-focused design by Nothing will still be utilized for the CMF. In addition, it will still be user-centric with company giving both an importance on the user experience across all of its devices.
CMF is already working on various products such smartwatch and a pair of earbuds. These items are set to be released later this year, while the more product details will be announced on the coming months.
Nothing versus CMF
Pei also discussed that Nothing will continue focusing on breaking the boundaries when it comes to design. Fans of the brands can anticipate more design innovation on the future products be it in the Nothing Phone or the Nothing Ear.
On the other hand, CMF will be focusing on "clean and timeless design" while offering a trusted quality that is hard to find these days within its price segment.
Moreover, since CMF is marketed towards affordability, Nothing will continue the production of its premium products equipped with high end components.
