Recently, AI has exploded on the content creation scene and many businesses are cutting creators to reduce their payrolls. But it's important to remember that, while AI is an amazing tool, it doesn't do anything on its own (yet). Rather than replace your team with an unthinking, directionless tool, encourage your team to use AI to improve their content. Read on to learn about how you and your team can use AI to give your business a boost.
Making Predictions
It can be difficult to know whether or not your current content strategy is working. This is especially true when you're working toward long-term goals with complex marketing campaigns. The longer and more complex your strategy, the more chances there are to make costly mistakes. So it's important to know that the way you're steering your content creators is in the right direction for your bottom line. And that's where AI comes in.
AI is incredibly effective and efficient at analyzing massive data sets, and this is especially useful with clearly defined business goals. Have AI analyze your marketing campaigns against historical performances to assess whether they're meeting your key performance indicators (KPIs). The more KPIs you meet, the closer you are to meeting your return on investment (ROI). This way your creators can make predictive content ROI with AI that will meet or even exceed your bottom line.
Generating Viral Ideation
When it comes to creating content, it can be worthwhile to ride the wave of current trends. But while riding the waves is good, making them is better. And to really make it in the content creation space, you want to stand out from the crowd. Now, you could have your creators spend time (read: money) analyzing current trends to predict future ones. Or you could leverage AI to point your creators in the right direction.
Similar to predictive content ROI, you can use AI to ideate trend-setting directions for your content strategy. By using predictive insights, AI can help your creators pioneer trends that have the potential to go viral. This axis of revenue generation can be especially important if social media engagement is a large part of your marketing strategy. While there's never any guarantee something will go viral, predictive AI can give you a significant advantage over your competition.
Automating Repetitive Tasks and Kickstarting Momentum
Another incredible feature of AI is that it can easily automate time-consuming, repetitive tasks. Content creation often involves routine tasks beyond just data analysis, such as keyword research and formatting. AI-powered tools offer creators ways to expedite their work while maintaining space for creative liberties. It can also give a significant kick-start to creative momentum.
For example, AI-powered tools can quickly generate rough drafts of blogs, scripts, or other written content. This still gives creators space to imbue their work with their own unique perspectives and techniques. Then they can use AI to optimize their content for search engines by researching the relevant keywords and search trends. AI can also suggest optimal times to release that content so that it reaches the most people that it can. These sophisticated tools will minimize busywork, so your creators can focus on what they love to do.
Breaking Language Barriers
AI can also help you expand past your team's limits by breaking through language barriers. By doing so, you can engage with audiences you'd never reach otherwise. Your content creators can keep writing in their native tongue and AI will help their words travel across the world.
If you've got content on video-sharing sites, AI can provide automatic subtitles for your videos. Or you can use it to streamline the process of translating website pages, blog posts, emails, and other written-form content. And don't worry if your industry employs a heavy use of more technical writing. You can train an AI model on domain-specific data to create customized translation models. These models that can more accurately handle industry jargon and terminology so nuance and detail aren't lost in translation.
Facilitating Skill Set Development
While the work your creators do now may be great, it's important to keep encouraging skill-set development. That way your creatives will continue to put out content that will better engage your audience over time. Yet the roadmap to improving creativity isn't always straightforward. Thankfully, once again, AI is here to help.
An AI chatbot can provide your content creators with a roadmap of how to achieve their development goals. They can use it to help research programs that will develop their skills further. Or they can ask it to create a custom curriculum with methods of practice and technical training. With a wealth of information online to draw from, AI can help facilitate a workplace of continuous improvement. And as most creators aspire to improve their craft, it's a win for both of you.
Leverage AI to Improve Performance
With the wide-scale adoption of AI, the world of content creation is evolving at a rapid pace. Many of these technologies are so incredible that some businesses are replacing their content creators with them entirely. However, the true potential of AI lies in leveraging it to augment the capabilities of creative teams.
So rather than trade neurons for circuits wholesale, consider how AI can improve your current team's production pipeline. AI can help your creators develop their skill sets beyond their current capabilities and generate ideas for new content. It can also translate that content into other languages to reach global audiences while automating time-consuming, repetitive tasks. You can rest assured knowing your creators are generating content that will help you meet and even exceed your bottom line.
