Amazon Introduces AI Features for 'Thursday Night Football' Broadcast

For this NFL season, Amazon brings new AI features for the broadcast of "Thursday Night Football" on Amazon Prime Video.

Amazon Integrates AI to Help Viewers Understand Football

Football is all fun and games if you understand it but sometimes you just can't comprehend what is happening in the game. For Amazon's second season as the official broadcast partner, the company is ready to use AI tools and machine learning in order to boost viewer engagement within the game.

"Their [viewers] favorite thing is not the big hits, not the athletic plays, it's the strategy," Prime Video analytics expert for "Thursday Night Football" Sam Schwartzstein said that viewers are longing the sense of involvement with how the game is played.

During Amazon's first broadcast season, the company admittedly stated that they were simply focused on providing a broadcast without any buffers and awkwardness. This year, they are ready to level up their game by providing an automatically generated highlight feed that allows people to understand the tiny nuances of football.

Amazon Prime Vision

As an effort, Amazon made the Defensive Alert feature wherein a machine learning was trained to analyzed 35,000 plays from the previous seasons. In this way, the machine has a way of predicting the game before it even happen. "What [the broadcast] is doing is saying, now you can watch the defense the same way the quarterback does," Schwartzstein said.

All of the data will be available in the Amazon Prime Vision stream of the game which acts as the secondary broadcast made for fans that want to dig deeper into the game. However, if you want to the old and straight forward broadcast it is still available on the default broadcast.