X, despite its efforts to build the platform up, is still far from its vision of being an "everything app." Musk's controversial decisions are still driving users away. In order to lure a few customers back to the platform, the company is offering free ad credits, given that they have already spent way more beforehand.
Free Ad Credits for Businesses
X, still known by its previous name Twitter, has launched a new campaign that rewards its customers for using the platform for advertising. X claims that eight out of 10 customers are small to medium businesses (SMBs), and they will be the recipients of the $250 free ad credits.
Of course, there are certain metrics that the included businesses will have to reach. For instance, they have to spend at least $1,000 first on a new campaign within 30 days before they receive the ad credit, which is a one-time offer for individual businesses.
The offer comes with other terms and conditions, as does everything. The ad credits provided have an expiration date, and the recipient will have to spend it before December 31st of the year it was issued, according to X's business site.
The given credits can only be used within X. It also cannot be redeemed for any value worth $250 of ad credit. It only applies to the customer it was issued to, meaning that the credits cannot be sold, transferred, or licensed.
In the event that the business owner does not use US dollars in their area, an equivalent of the ad credit will be converted to their currency. The exchange rate will be within the social networking company's "absolute discretion."
The ad credit will not be issued if the user does not have a valid credit card on file since the offer only applies to ads accounts using credit cards as a method of payment, meaning that purchasing ad credits through an Insertion Order will not count.
It could also cost the business owner more if they do not monitor the credits used in active ads. Once the $250 has been used, X will not notify the customer and will continue to charge the credit card on file.
X's Sensitivity Settings
The platform has been working hard to encourage advertisers to come back to X, especially since ad revenue is a huge source of income for the company. One of their attempts include adding sensitivity settings to give advertisers more control over their ads.
With the tools, advertisers can manage where their ads could appear in X's timeline, specifically the kind of content they can keep their ads away from. Throug machine learning, ads will be displayed adjacent to certain types of content only, as reported by Engadget.
There are three options for advertisers. The conservative sensitivity pays more attention to the kind of content that appear near ads. Standard sensitivity will serve as the middle ground, while relaxed sensitivity means that the advertiser is not as concerned with content near their ads.
