Google will be facing the Department of Justice and state of attorneys general over the next months for the biggest tech monopoly trial.
Read Also : Google Introduces 'The Play Report' Feature
Google Allegedly Violated Anti-Monopoly Law
Google is facing legal charges for allegedly violating the anti-monopoly law citing the exclusive agreements with mobile manufacturers and browsers to make Google the default search engine for consumers. According to government, these agreements has limited the fair distribution channel for other rival search engines.
In a CNBC report, an additional claim will also be argued during the trial which includes the failure of Google's Search Ads 360 to operate with Microsoft's Bing. The statement followed that Google "favors advertising on its own platform and steers advertiser spending towards itself by artificially denying advertisers the opportunity to evaluate the options that would serve those advertisers best."
One of the most important examination on the case would be Google's payments towards Apple to secure the default usage of search engine to Safari browsers. The government are expected to bring in experts to weigh in with the argument about Google's effort to cut out its rivals.
Google's Trial Starts
The trial against Google will officially commence on Tuesday, September 12. While there are no final duration on until when the trial will extend, it is sure already that it will take up weeks.
Onlookers are now looking forward to the people who will testify on the case. Google executives like CEO Sundar Pichai is also expected to attend the trial. The third parties involved will also be likely called to the stand.
If Google lose the ruling, the company claimed that it will not be good for the ecosystem and the consumers. Meanwhile, if the government wins the trial, it will strengthen the DOJ's conviction over technical digital markets.
Related Article : Google AI-Powered Search Gets Upgrade During Japan, India Expansion