Apple iPhone Popularity Through the Years, Explained

In 2007, Apple made a groundbreaking innovation by releasing its first iPhone to the public. Lots of people lined up outside Apple stores just to get a piece of the iPhone experience. 16 years after, Apple is continuously serving its customers various upgrades through its iPhone models.

With the recent launch of iPhone 15, you might think why is this phone so popular? and how does Apple manages to rake revenues despite launching new model almost every year?

Let's take a look on some of the reasons why iPhone's the most popular phone out there:

Marketing and Branding

While it can be daunting to make the transition from Android to Apple, once you get used to it it become easier to use. The company has always emphasized the need to satisfy the user experience by providing simple interface among its devices. For instance, iPhone are easy to learn and use. It can be utilized by anyone from beginners to experts.