Thanks to the internet, we can now connect with millions of people all over the world, especially through social media. With that kind of reach, businesses can take advantage of it as it increases sales and more. Here are the reasons why you should set up a social networking account for your business.
1. Post What You're Offering
With social media accounts, you can start posting about the products or services that you can offer. As you work on your brand's popularity, these pages can serve as a way for other potential customers to see what they can buy from you as well.
Once you've already established a good follower count, simply posting new products or services can be enough to let your buyers know that there are new things they can spend money on. Essentially, it's kind of like free marketing.
2. Proving Authenticity
Sadly, there are a lot of fraudulent activities when it comes to online shopping. When you're relatively new to the market, you might find it hard for people to trust that your business is legitimate, especially if you're not selling through online retailers like Amazon or Etsy.
With a social media presence, you can provide more information about your business like contact numbers, a physical store address if you have one, and more. Customers can also leave reviews in comment sections which prove that you've already made sales before.
3. Convenient Customer Service
There are customers who tend to have questions about products and services before they buy. Sometimes, those even come after the product has already been bought for concerns and complaints, which is why having an easy way to contact the business is important.
It's much easier to find a business through social media, and since most platforms like Facebook and Instagram already have their own messaging features, it will be easier to contact you and you'll be able to quickly respond. Facebook even has automated responses ready to be customized.
4. Engagement Means Publicity
Publicity is important when it comes to growing a business, obviously, since the more people know about your products and services, the more prospective customers there will be. As mentioned before, social media is basically a free site to accomplish that.
For instance, platforms like X (formerly known as Twitter) have been a place where brands tend to act like people so that users would interact with them. For instance, some brands like Wendy's resort to memes and get thousands of reposts for their quips.
5. Social Media Advertising
If you're having trouble getting your account or page to reach audiences, you can use the built-in marketing tools in social media platforms. Through paid advertisements, your posts can reach people who don't follow you yet.
You can even customize the ad settings so that it will reach your target audience. For example, when you're selling scented candles, you might want to narrow your reach down to women between the ages of 18 to 40 years old.
