There are hundreds of different ad networks for publishers to choose from, but it can be a daunting task to figure out which is best for your website. In this article, we review AEK AdTech—explaining what they do and how they can potentially help your site generate more income.
What is AEK Ad Tech?
Firstly, it's important to note that AEK AdTech is not an ad network. They are an ad optimization agency, meaning they use their expertise to help publishers improve their ad strategy to get as much revenue as possible for each impression.
Furthermore, as they have valuable data on all of the major ad networks, they can provide publishers with unique insight into which ad network will be best for their website, based on things like their niche and primary geos.
What Services Do They Offer?
All of AEK AdTech's services are related to ad optimization, and they include services such as improving your website's speed, optimizing your ad stack, and improving your ad layout.
Additionally, they offer a free ad network recommendation service to all websites. This alone can help you increase your website's CPM by over 70% in most cases—and sometimes by even more.
What CPM Can You Expect?
It's almost impossible to provide a target CPM as there are dozens of variables, but some publishers who work with AEK AdTech are able to generate CPMs in excess of $30-$40.
However, this is not a realistic CPM for many sites. For example, if your website's traffic primarily comes from tier 3 countries, your CPM will be a fraction of this, even if your ad setup is well optimized.
Should You Partner With AEK AdTech?
If you have a large website, generating over 5 million monthly pageviews, it is well worth investing some money into optimizing your ad setup to increase your CPM.
However, if you're currently generating less traffic than this, it might not be worth spending thousands of dollars to increase your CPM. In this case, you can certainly still benefit from AEK AdTech's free ad network recommendation service.
