Transparency is the cornerstone of trust. Trust is cultivated when users clearly understand how a social media platform operates, what safety measures are in place, and how their data is handled. Yubo's transparency report serves as a testament to its commitment to building and maintaining the trust of its user base.
In the constantly evolving world of social media, where connectivity and innovation intertwine, the Paris-based live social discovery app has emerged as a standout platform, especially among younger people. It's capturing the attention of the tech-savvy Generation Z, born between 1997 and 2013. With the release of its latest transparency report, published in November 2023, the company offers users and the public a revealing look into the safety measures that are the app's foundation.
The importance of transparency and safety in social media cannot be overstated. As platforms become integral parts of our daily lives, especially for younger users—a 2022 survey by Morning Consult found that 54% of Gen Z spend at least four hours daily on social media—the need for accountability and clear communication is paramount.
The company's transparency report gives a rundown of trust and safety on the app between January and July 2023. It serves as a comprehensive guide to understanding the various features in place to ensure a secure online environment. These safety measures are strategic components designed to empower users, especially the Gen Z demographic, which comprises roughly 99% of Yubo's users.
The app's team is committed to creating a fun and safe digital space. The report highlighted the company's commitment to empowering young people to discover and belong while expanding their social circle and making new friends with people around the world.
The live social discovery app is designed for socializing, not content sharing. It makes it easy for users to connect with others and encourages users to be themselves. There's no constant content feed, and the app doesn't have any of the commonly used approval metrics, such as likes and followers, so users can feel free to be their true selves. The platform is a space where people can communicate and gather in small or large groups in an authentic way.
The app's innovative approach to safety has been a priority since its launch in 2015. It uses preeminent tools, a dedicated safety team, a network of partners, and an independent safety board to bolster the safety of the app's community.
Yubo's Commitment to User Safety Is Paramount
The live social discovery app provides privacy settings that allow users to customize who can see their profile, send them messages, or join their livestreams. This level of empowerment puts the user firmly in the driver's seat of their Yubo experience.
The transparency report states, "We strongly believe in empowering users to be self-aware and accountable for their safety and the safety of others as individual members of our online community."
The reporting and blocking features are potent tools that empower users to actively contribute to the platform's safety. Bullying and harassment have no place on the live social discovery app, which is why it has implemented anti-bullying features, enabling users to report and block individuals engaging in such behavior. By fostering a community that rejects harassment, the app aims to create a safe and supportive space for its users.
During the second half of 2022, the app bolstered its user-reporting capabilities. It made it easy for users to attach screenshots of video records to their reports and required them to explain the reason for submitting a report. Those changes helped the Safety Specialists increase their ability to take action by 9% during the second half of 2022 and the first half of 2023.
A comprehensive moderation system is at the core of the live social discovery app's safety strategy. The fusion of human moderators and cutting-edge automated tools works tirelessly to review and filter content. This proactive approach ensures that inappropriate or harmful content is identified and removed promptly, fostering a positive online experience.
Livestreaming is one of Yubo's main features and a popular pick for Gen Z. The app utilizes real-time moderation. During live broadcasts, moderators actively monitor content and interactions, addressing potential issues on the spot. This live moderation feature not only enhances safety but also adds a layer of immediacy to Yubo's commitment to a secure environment. To ensure accuracy, the company conducts quality analysis to assess its detection and moderation reliability.
According to the report, in the first half of 2022, the app's safety team processed an average of 330,300 monthly reports. The reports were a combination of those detected by its high-tech moderation algorithms and user-submitted reports.
The community guidelines are the heart of the app's safety ecosystem, furnishing important information about the types of content and behavior that is acceptable or not on the platform. All users have to accept the community guidelines when signing up.
The report states, "The community guidelines constitute a key pillar of our safety strategy. They promote understanding and transparency among users about the values we want to promote, respect for the law, and respect for others' opinions and well-being."
The Gen Z Appreciation for Transparency
Gen Z values authenticity, inclusivity, and digital experiences that align with their individuality. Yubo's live social discovery model resonates with Gen Z's desire for genuine connections and shared experiences, making it a natural digital home for this demographic.
They're digital natives, accustomed to quickly navigating the vast landscape of the internet. What sets the app apart in their eyes is its commitment to transparency. Gen Z appreciates clearly understanding the inner workings of the platforms they engage with.
Gen Z's inclination toward transparency stems from a desire for authenticity and openness. They've grown up in an era where information is at their fingertips, and they're accustomed to having access to insights. For Gen Z, transparency isn't merely a feature; it's a value that aligns with their worldview. The live social discovery app's willingness to share insights into its safety measures is a move that resonates deeply with this generation.
The transparency report isn't just a disclosure of facts and figures; instead, it's a proclamation of a commitment to user safety, a gesture of respect toward the user community, and a demonstration of leadership in the evolving social media landscape. Yubo's innovative approach to transparency and safety paves the way for a more secure, inclusive, and trustworthy online experience for Gen Z and beyond as the digital world continues to grow.
