Netflix reported continuous growth in its ad-supported tier plan with 23 million monthly active users worldwide.
The streaming platform recorded an 85% jump across the 12 countries over a year since it first launched in 2022, Netflix head for advertising Amy Reinhard told Variety.
Netflix's recent numbers come two months after it reported 15 million monthly active members for its ad tier subscription.
Much earlier, Netflix noted that 30% of its new signups in the 12 markets it is available subscribed to the ad-supported plan.
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With the success of its ad-supported tier, Netflix is now planning to expand its services to other countries.
Scaling the platform's operations on the ad-supported plan is currently Reinhard's "biggest priority right now" as Netflix works with advertising partners.
Reuters earlier reported that Netflix is projected to pull ahead of Disney+ for advertisement revenue in the coming months.
It remains uncertain if Netflix will bring the ad tier plan to other countries as well.
Netflix Ad Tier Offers Cheaper Alternative to Standard Plan
Despite suffering backlash when it first launched, Netflix's ad tier has gained recognition over the past year as a more affordable option to its increasing subscription fee for the Standard plan.
Just last November, Netflix announced that its Standard subscription added $2 to its Standard subscription fee, bringing it to $11.99 per month.
The Premium tier also increased to $22.99 per month, $3 higher than the previous year.
The $6.99 per month fee for the ad-supported version has since become a more common option for customers, including in the US, with a tight budget.
Netflix also drew flak with its crackdown on password-sharing, forcing more people to subscribe to continue their access to the video-streaming platform.
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