Apple Preps 25-Minute Demo for Vision Pro Sales Pitch

Apple is reportedly preparing a Vision Pro sales pitch with a 25-minute demonstration for interested customers at the stores.

The pre-orders will start on January 19 and hit the physical and online stores by February 2.

Apple Vision Pro's Sales Pitch Preparation

Before 2023 ended, Apple invited hundreds of its retail employees in Cupertino, California, to teach them the process of selling Vision Pro to customers. According to Bloomberg, the demos will be available at Apple's U.S. retail stores on February 2, with the sign-ups starting at 8 a.m. local time.

In addition, Apple is making sure that there are enough demo units per store by dedicating over a dozen units that can be used simultaneously. There will also be a dedicated area in the store for the presentations.

Once seated, the staff will scan the user's face with an app that will identify the right size for the light seal, foam cushion, and band size for the customers. Light seals come in 25 shapes and sizes while the cushions have two variations. People with glasses will be scanned for prescription information.

Apple Vision Pro's 25-Minute Demo

Once the device is ready, the staff will explain the interface, control, and gestures needed to navigate the device. After necessary adjustments, the users will be directed to the photos app to view still images and panorama shots.

Moving forward, customers will start seeing spatial photos and videos. The demo will also explain how to use the device as a computer and iPad replacement and how to multitask. Customers will also view 3D and immersive movies to test their performance.

The Vision Pro will be preloaded with different third-party apps which will all launch alongside the device. Before its release, retail employees will be allowed to try the device on their own.

Customers are encouraged to buy and try the Vision Pro in physical stores for a better experience. However, customers can still purchase the device online and they will only be given access to the face scanning system.