TikTok has over one billion active monthly users. That's one impressive statistic. The platform's most successful influencers can wield significant power, shaping trends and even recreating the industry's landscape.
For fashion influencers, TikTok offers the perfect platform to connect with followers and showcase their unique content. Thousands of people set up an account every month with the aim of attaining the dizzy heights of 'influencer'—but few make it to the top. However, the TikTokers below have all been steadily building their follower bases throughout 2023 and are set to steal the fashion show in 2024 and beyond.
Joe Ando
@joeando
With nearly 2.5 million followers already in the bag, Joe Ando is set to become one of the most well-known fashion influencers in 2024. Fans love designer Joe's fun, light-hearted, and quirky videos, which are full of style inspiration and advice. Check out his channel to help make this year your most fabulous one yet. For Joe, it's all about syncing his creativity and energy with the individual he's designing for.
Madeleine White
@madeleine_white
With her big personality and constantly engaging content, it's not surprising that Madeleine has already racked up over four million followers on TikTok—and this number is growing fast. With her bubbly GRWM (get ready with me) videos and DIY designer style, this influencer's star is set to rise even higher in 2024.
Michelle Li
@himichelleli
Michelle is a stylist and writer as well as an influencer, and her fashion knowledge and know-how are formidable. She's got some great tips on finding and putting together thrift store looks and creating wearable versions of outrageous catwalk creations. Although currently better known on IG, Michelle's TikTok presence is sure to grow over the coming months.
Trey Bryant
@treybryantstyle
Trey's 1.5 million followers love the accessibility of his content. You don't have to be an experienced fashionista to make the most of his tips, tricks, and hacks for styling everything from the most contemporary catwalk designs to the most popular high-street outfits. He's even got you covered on dilemmas such as the correct way to apply cologne. Weather and color-related questions are the most common ones this influencer gets asked by his followers, and he's got a particular gift for helping soon-to-be grooms pick their outfits for a summer wedding.
Madeline Pendleton
@madeline_pendleton
Madeline owns her own ethical fashion store, Tunnel Vision, and is on a mission to disrupt the TikTok fashion scene and the industry itself. Sounds like a big ask, but her 1.5 million followers believe in her and regularly tune in to watch her put together her unique punk styles and fill them in on the ethical issues that the fashion world needs to face up to.
Jessica Torres
@thisisjessicatorres
She may not have as many TikTok followers as the other influencers on this list, but Jessica Torres is definitely one to watch in 2024. Each of her videos is a love letter to her fellow plus-size, Queer women, and the sheer exuberance and joy of her content will have you genuinely excited when she posts new content. And, of course, her incredible style offers endless fashion inspiration. Ready for some TikTok facts? A recent survey revealed that nearly half of TikTok users tune in to the platform for entertainment—which is why big personality influencers like Jessica can find such a large and loyal audience.
Anna Golka-Yepez
@annagolkayepez
Anna's style is utterly unique, and she loves putting together garments you'd never expect to create a range of standout outfits. Think a black tutu paired with a striped rugby shirt or a pretty strappy dress worn over a shirt and tie, worn with a beret. Getting the picture? Anna's over 129,000 followers love how she encourages them to see their wardrobes in a whole new way. The influencer also runs the blog site Here for the Fashion, where she talks more about her style creations and how she views fashion as a form of art and self-expression.
Melissa Holdbrook-Akposoe
@melissawardrobe
London-based fashion influencer Melissa is becoming well respected within the TikTok industry for her takes on high-end luxury brand ensembles—particularly the cocktail dress and tailored pantsuit varieties! She's also a professional stylist and the founder of the It's a Lifestyle Hun website, which aims to cover all your fashion, fitness, and interior design needs. Melissa describes her personal style as feminine and eclectic and featuring bright pops of color—and says that she even makes sure her workout outfits are on point, with matching jackets and trainers.
