BBC Promises to Never Use AI Again for 'Doctor Who' Promotions After Receiving Complaints

The BBC announced that it has "no plans" to use AI again on any promotional materials for "Doctor Who" after receiving complaints from viewers.

According to the marketing team, the tech was used "as part of a small trial" to draft some promotional emails and mobile notifications to highlight "Doctor Who" programming.

BBC Explains AI Usage for 'Doctor Who'

According to BBC, the team followed the editorial compliance process, and the final text was verified and approved by a member of the marketing team before it was sent. "We have no plans to do this again to promote 'Doctor Who'," the company wrote.

Previously, BBC announced that generative AI offers a great opportunity to save time and speed up the process of creating extra assets "to get more experiments live for more content that we are trying to promote."

BBC failed to disclose how many complaints did it received from the "Doctor Who" promotions. Likewise, it is also not clear whether it was the first time that BBC used AI to promote it.

Generative AI on Promoting Shows

This is not the first time a company has been accused of using generative AI to promote a TV show. Last year, Disney and Marvel's "Loki" was under fire after professional designers spotted signs that the poster was AI-generated.

Disney also faced another generative AI problem after using the technology to create the opening credits of Marvel's "Secret Invasion." Method Studios, responsible for the animation, released a statement claiming that no jobs were lost due to it.

Aside from premiering on BBC, "Doctor Who" will also be released on Disney+ on May 10. The first trailer for the series quickly gained attention all thanks to Ncuti Gatwa's portrayal as the 15th Doctor.