Graphic design is not the easiest job in the world, especially right now as more and more tools are emerging that make it easier for anyone to create digital art. Even before generative AI, there were already a plethora of challenges in the field, but they also come with solutions.
Client Feedback and Revisions
To finish a project, artists have to make sure that their client is happy with their work. That means they have to meet expectations that were set, and customers sometimes set the bar high. The problems become more complicated when the customer is hard to communicate with.
This can lead to many revisions and even disagreements, all of which may be avoidable by communicating your limits from the start. Tell the client what kind of outcome they can expect based on your previous works, and set a limit for revisions in your contract or agreement.
Setting Rates
For some artists, it's hard to put a price on their service. Too low of a price would mean that they won't get paid what they deserve, and too high could mean that customers would prefer other artists who are just as good but have a lower rate.
This can be resolved with a bit of research. Understanding the industry standards could go a long way, and it's important to factor in an artist's experience, expertise, and the kind of equipment and software one has to create better.
Time Management and Deadlines
A single piece can take hours or even weeks to finish, depending on the instructions of the client or what kind of art is needed. Having multiple projects can stress anyone out, even leading to burnout and losing interest in the field over time.
It's important for artists to know their limits when it comes to workloads. Otherwise, they might not be able to deliver the promised artwork in time. Using time management tools could also help. Plus, saying no to other projects is not a bad thing. It just means you're making time for the current ones.
Marketing and Finding Clients
How you present yourself to your potential clients is crucial since it's what will determine whether they consider you or not. This is especially a struggle for freelancers as opposed to graphic designers who are employed by firms or companies.
In order to be seen, artists should create a strong portfolio of their previous works. One should also devise a marketing strategy based on the most effective ways to get discovered. Right now, that's social media. There are many groups and forums where a graphic designer can present their services.
Staying Updated on New Software and Tools
The graphic design industry is constantly changing, not only because design trends keep changing but because there are constantly new tools and software that artists can use. Knowing new techniques can give you an edge against the competition.
Subscribe to or follow publications and blogs that post about anything related to the industry. Constantly look for new things that would make you better at your craft, and take advantage of free trials to see whether the new tools and services can aid you with efficiency and better designs.
