Adobe launched Adobe Express with Firefly AI for iOS and Android, offering AI features such as Text-to-Image, Text Effects, Generative Fill, and more.
The mobile version of the app was initially released to beta testers for some time before it started rolling out to the public.
Adobe Offers Firefly AI Features to Smartphones
Adobe Express is an all-in-one AI content creation app that allows users to create various social media content more efficiently and faster. Adobe is expecting to see an increase in digital content on TikTok, Instagram, Facebook, and more using the app.
"Adobe Express brings the magic of Firefly generative AI directly into web and mobile content creation experiences," said Govind Balakrishnan, SVP of Adobe Express and Digital Media Services.
The new Adobe Express app is equipped with Adobe's generative AI tool, Firefly. Features like Text-to-Image, Generative Fill, Text-to-Template, and Text Effects are now available to use for anyone. Other AI features such as Animate from Audio and Caption Videos are also offered in the app.
Adobe Express Continues Growth With Collaboration
Earlier this year, Adobe announced its first-ever integration with TikTok's Creative Assistant. The collaboration allows digital content creators to optimize their TikTok videos by using Adobe Express.
The company also launched Express GPT which is part of the growing collection of custom GPTs that are exclusively available to ChatGPT Plus subscribers.
Other features of the app include the content scheduler wherein users can plan, set, and publish their content across all social media platforms in just a simple click. Adobe also offers a wide variety of templates that can be used by beginners and professionals.
The Adobe Express app is now available for free on Android and iOS devices. Students, entrepreneurs, and small business owners are all encouraged to utilize the tool to increase their digital presence through visuals.
