The video game industry is continuously competitive. These days, players are always looking for something new and immersive, regardless if the franchise is old or new.
Fortunately, video game developers and publishers now have the chance to hype their new titles through trailers. This primary marketing tool for upcoming releases aims to generate enough excitement and set the stage for its success.
Over the years, several games have stood out with their impeccable trailers. Factors such as storytelling, cinematic quality, and gameplay showcase are some of the reasons why gamers stick with the game until its release.
Here are some of the most iconic video game trailers that have left a long-lasting impact on the gaming community:
Cyberpunk 2077 - E3 2018
Cyberpunk 2077's 2018 trailer was known for its impressive world-building and game atmosphere. In less than two minutes, the creators showed the main features of the Night City, establishing its franchise trademark aesthetic.
The trailer also revealed Keanu Reeves as a key character to the game which played an important part in adding excitement to players before its release. Cyberpunk 2077 - E3 2018 has accumulated over 24 million views within the last five years.
The Last of Us Part II - E3
The Last of Us franchise is focused on showcasing the emotional impact on the players. The trailer has a viscous way of starting with a peaceful moment and quickly jumping to a series of brutal scenes.
Naughty Dog is well-known for emphasizing two main elements of the franchise: love and violence. The trailer was praised by fans for its detailed animation and realistic character expression which goes along with building the arc.
The trailer has more than 19 million views within five years since its release.
The Elder Scrolls V: Skyrim
The Skyrim trailer was notable for its dramatic use of music which featured the iconic Dragonborn theme. The trailer showed how vast the game's open world is.
The adventure that awaits the players is also hinted along with the appreciation for the details of the landscape behind action-packed scenes. The trailer gained more than 16 million views in the span of three years.
Halo 3 'Believe'
The "Believe" campaign is a bit different from all other trailers. Bungie, Halo's developer, took a different approach to promote the game by using a slow-motion diorama of a battle scene.
The team showcased the scale and impact of the Halo universe. The trailer was dubbed "Believe" as the creators wanted to impart the human aspect within the game's history.
Grand Theft Auto (GTA) VI
Before 2023 ended, Rockstar decided to drop its most-awaited title of all time. The 90-second trailer of GTA VI quickly surpassed 100 million within 48 hours after it was uploaded, hinting at the fans' anticipation for the game.
The excitement from fans broke YouTube's record, dubbing the trailer as the most-viewed video game trailer within 24 hours and the most-viewed non-music video on the platform.
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