Spotify has adjusted its subscription price again this year, bringing the individual plan to $11.99 from its previous price of $10.99.

The music-streaming giant cited that further investment and innovation in the company affected the decision to raise the price in the U.S.

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Spotify Starts Increased Price on July Billing

In a blog post, Spotify shared the new price range for each plan. The Duo plan is now $16.99 from $14.99 and the Family plan is $19.99 from $16.99. Meanwhile, the cost for the Student tier remains the same at $5.99.

The updated price points will be reflected among the U.S. subscribers' bills starting next month. The company will also begin releasing an email explaining the update for their subscription.

"We're increasing the price of Premium of Premium Individual so that we can continue to invest in and innovate on our product offerings and features, and bring you the best experience," the company wrote.

Spotify Targets More Improvement Within the Year

Last year, Spotify justified its price increase due to the continuous evolution of the streaming market. Since then, other companies have also released notices of increased prices for their subscribers.

Over the following months, the streaming giant made some changes to its service. For instance, Spotify has been experimenting with AI-powered features like the AI Playlist for Premium users.

In addition, several features are only added exclusively for Premium subscribers while free accounts are reportedly getting less experience. Some free users reported a monthly limit on lyrics.

As of writing, the current price hike only affects subscribers from the U.S. Spotify has yet to announce whether it will also roll out the same changes to its global subscribers.

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