Amazon Prime's two-day event increased the online spending rate in the U.S. by 11% year over year, amounting to $14.2 billion, as per Adobe Analytics.

The annual shopping sale was held from July 16 to July 17, providing huge discounts and exclusive offers for Prime members.

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Amazon Prime Day Sales Spike Ahead of Back-to-School Season

Adobe reported that the increased sales were brought by the back-to-school shopping and the product refresh cycle implemented during the event. Several consumers also targeted huge discounts on new tablets, TVs, and Bluetooth speakers.

Last year, most of the sales were focused on shoppers who stock up on household essentials. Some popular items included pantry essentials, office supplies, and more.

The company estimated that U.S. shoppers would spend up to $14 billion during the event. Adobe logged transactions from Amazon and other retail sites.

Amazon Recognizes 2024 Prime Day as Record-Breaking

In a press release, Amazon announced that the recent Prime Day event is officially the biggest shopping event ever of the company. During the two-day event, billions of discounts were given to the customers across various categories.

"Prime Day 2024 was a huge success thanks to millions of Prime members globally who turned to Amazon for fantastic deals, and our much-appreciated employees, delivery partners, and sellers around the world who helped bring the event to life for customers," said Doug Herrington, CEO of Worldwide Amazon Stores.

Amazon did not disclose the exact revenue gained during the event. However, the e-commerce giant revealed that members also took advantage of the discounted prices of Amazon devices and subscriptions.

The company also attributed the event's success with its new AI-powered shopping assistant, Rufus. The virtual assistant managed to assist millions of customers through its vast catalog of items.

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