Vaio wants to prove that it can still make it even without Sony, and the company has now show off an intriguing hybrid prototype.
More specifically, the new owner of the Vaio PC brand has unveiled a hybrid device prototype targeting a domestic niche market. Appearing as a combination between a laptop and a tablet for illustrators, photographers, and other creative professionals, this device seems to be quite impressive. With a 12.3-inch high-resolution display, a wireless keyboard, and an electronic pen, the new Vaio hybrid prototype is definitely intriguing.
Vaio came up with this device without any influence whatsoever from Sony, aiming to show the world that it can make it on its own. If it ever hits the market, this hybrid device from Vaio would reportedly carry a hefty price tag of at least ¥200,000 ($1,825). This, in turn, would mean that Vaio would skip the entry-level market and go straight for the top end, with professionals in mind.
"By creating a tablet environment that is as powerful as a desktop, we want to free up creators from the desk when at work," Vaio deputy general manager Yoshifumi Ito told the Wall Street Journal (WSJ).
If Lenovo is any indication, turning a rather unsuccessful business into a successful one is not impossible. As a reminder, Lenovo took over IBM's PC business and turned into the success it is today, and Vaio could similarly be able to turn things around even without Sony.
Vaio first showed off its prototype at a conference Adobe held in Los Angeles this week. Adobe is famous for its software for photographers, Web designers, and graphic artists, and the hybrid tablet Vaio showcased could cater to the same audience.
For now, Vaio said that it plans to sell its products only in Japan, and the first new device will become available by May 2015. As the WSJ points out, Vaio still sells some laptops, but they're existing models from its days with Sony.
It remains to be seen what the post-Sony era will bring for Vaio, but the company seems keen on making it on its own. In the meantime, head over to Vaio's website at this link and check out its latest hybrid prototype.
