Microsoft has decided to bling up two of its popular Lumia smartphones, introducing gold-trimmed versions of the Lumia 930 and Lumia 830.
Both of these smartphones have enjoyed great success since their launch, and the new models aim to offer more stylish versions for those who find gold devices to be more elegant and appealing.
The trend of gold-colored smartphones started when Apple released its iPhone 5S in a gold color option back in 2013, and the gold avatar caught on ever since. Several other smartphone makers have joined the party in the meantime and launched their devices in gold color options, and Microsoft is now jumping on the bandwagon with its Lumia 930 and Lumia 830.
"Make a big, bold statement this year with the new golden Lumia 830 and Lumia 930," Microsoft announced on its rebranded Lumia Conversations blog on Thursday, Jan. 8. "The Lumia 830 and Lumia 930 smartphones get a high-end refresh with an anodized gold color. Starting soon, these two phones will be available in black or white with a premium gold finish."
As a reminder, the Nokia Lumia 930 made its debut back in April 2014, arriving as one of the first devices specifically made for Microsoft's new Windows Phone 8.1. In fact, the Lumia 930 came as the global version of the much-touted Lumia Icon, which was exclusive to Verizon Wireless. The handset came in a range of bright colors including green, orange, and white, and now it's available in a new gold variant.
The Lumia 830, meanwhile, made its debut just a few months back, aiming to cater to the mid-range segment of the smartphone market. The handset comes with good specifications on board and has proved to be quite popular among consumers.
It's worth pointing out, however, that the two smartphones are not really gold all around, but rather with a gold trim finishing touch for the black and white versions.
The new Lumia 830 option will become available next month in Europe, Asia Pacific, China, India, and select markets in Middle East and Africa, with pricing depending on region.
The Lumia 930 black/gold edition will become available starting this week, while the white/gold model will arrive later this month. Pricing will also vary across the board, depending on market.