LG was apparently too excited to wait until the Mobile World Congress (MWC) next week to unveil its latest devices, as the company just announced four new smartphones.
The company's newly-unveiled handsets all come with mid-range specifications on board, but boast Google's latest Android 5.0 Lollipop on the software side.
Announced on Monday, Feb. 23, the four new mid-rangers are the LG Magna, Spirit, Leon, and Joy, and will make their debut next week at the MWC 2015.
"At this year's Mobile World Congress (MWC), LG Electronics (LG) will unveil a new line of exceptional smartphones at exceptional prices with the introduction of mid-range handsets with design elements and features usually reserved for premium models," LG boasts in a new press release.
"LG's new lineup of four mid-range smartphones - Magna, Spirit, Leon and Joy - builds on LG's design language to bring optimized performance and effortless user experience to a broader range of consumers. By combining the most essential hardware with LG's premium design elements and user experience, LG has created the perfect balance of style and usability. The LG Magna and LG Spirit are designed to fit more comfortably in palm of one's hand with its gently curved design while their displays are distinguished by a subtle 3000mm radius curve for a sleeker, more attractive profile."
The four new smartphones will come in both LTE and 3G variants, as the company aims to appeal to a wider audience in the mid-tier segment of the smartphone market. The LTE and 3G models are nearly identical in design, albeit the LTE versions have metallic back covers whereas the 3G variants sport patterned plastic back covers.
All four handsets will come with 8GB of internal storage capacity, a quad-core processor under the hood, and 1GB of RAM to keep things running smoothly.
The largest of the bunch, the LG Magna, features a 5-inch display, while the Spirit, Leon, and Joy have 4.7-, 4.5-, and 4-inch screens, respectively. All four sport HD resolution.
In the camera department, the LG Joy will have a 5-megapixel rear shooter and a VGA front camera, while the other three smartphones will sport 8-megapixels rear cameras and 5-megapixel front shooters.
When it comes to battery performance, the LG Magna will have the strongest battery of the four, packing a 2,540 mAh unit. The LG Spirit will feature a 2,100 mAh battery, while the LG Leon and Joy will both come with 1,900 mAh batteries.
"LG's new mid-range collection continues our legacy of offering amazing smartphones at reasonable prices," said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. "For millions of consumers around the world, the deciding factor on which smartphone to buy isn't how fast or how big it is but how balanced it is. With our new mid-range smartphones, more and more customers will be looking to LG for their next handsets."
The new LG Magna, Spirit, Leon, and Joy will begin their global rollout this week in select markets, and will also be present next week at the MWC trade show so that visitors will be able to check them out first-hand.
