According to reports, from a tweet exchange between Twitter and Google, it has been confirmed that the two US tech firms made an agreement to extend placing tweets in online search results to desktop. Previously in May, the two firms agreed to place tweets in Google mobile search results, and eventually apply the same to desktop.
In 2009, a similar arrangement was in place between the two companies, but later in 2011, the tweets disappeared from Google search results. Also, when the deal between the two tech companies was announced in 2009, Microsoft made a similar deal with Twitter. Over the years, tracking Twitter's updates has become a popular way to keep informed what people are talking about at any given moment.
Both Google and Bing are competing to prove that they are the best way to find Twitter tweets. The new agreement could help Twitter boost engagement from its users. According to reports, Twitter has experienced slow growth compared to other social networks. Google could also benefit from the agreement, as it brings fresh commentary and content from Twitter to Google search queries.
When the deal was first announced back in May, Google's Senior Product Manager Ardan Arac declared that this is a great way to get real-time information when something important is taking place. In an update on Friday, Aug. 21, Arac declared that the two companies have extended their deal to desktop.
Same as on mobile, the integration of Twitter with Google's search engine for desktop will provide various results depending on what the users are searching. For instance, for those users who search for a certain person, a scroll of the most recent tweets of that person will appear. However, searching for more general topics such as 'Microsoft Twitter' will deliver both tweets from the official Microsoft account as well as the tweets from other users who are talking about Microsoft.
