The search company Google has announced its new logo on its official blog. The arrival of the dramatic new look has grown very noticeable, however, the day after, on Wednesday, Sept 2. This is when virtually all chrome browsers have the logo welcoming its visitors. Google chronicled its changes in look over the past seventeen years.
In its official blog, the company explained that Google has evolved in the last years since it launched in 1998. The search giant started off with a bold serif logo with a color combination that started off with a green letter G. The following year, Google tweaked the logo, making the font thinner and adding an exclamation point a la Yahoo. The company stuck with its now trademark blue-red-yellow-blue-green-red combination, only making minor tweaks in font width, to become the Google everyone knows today.
Now, Google has changed the font of its logo entirely, going from its trademark serif to a sans-serif. The shadows within the previous logos are also gone, replaced by the solid and flat look of the new logo. Only the colors have been retained, and indeed, this has been the biggest logo change for the search giant in 17 years.
The new look appears more current and Google explains that the logo matches what the company is all about today. "These days, people interact with Google products across many different platforms, apps and devices sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it's on your mobile phone, TV, watch, the dashboard in your car and yes, even a desktop!" The company iterated in the post.
Apart from that, Economic Times points out that Google is also making use of its Material Design language, which it has been pushing since the release of Android 5.0 Lollipop over a year ago. The flatness of the logo gets the message across with just that- strokes for the six letters. Also, the child-like look of the lettering makes Google look approachable, a company that reaches out to others.
Copping the perks of the new logo up is the smaller file size it has, making loading easier. Google's new look will take some getting used to. But netizens seem to be warming up to it already. What do you think?
