Canadian mobile company BlackBerry is in shambles with less than impressive sales of mobile models over the past couple of years. Since it has reached its peak in 2009 and 2010, the company has not been able to repeat its glorious feats. The company has earlier said that if mobile sales continue to fall, it may as well give up on the smartphone business.
The phone manufacturer has announced that it will lay off employees from 'non-core' divisions of BlackBerry. According to Mobile Syrup, the company will be laying off about 200 employees from the design and hardware teams.
"Our intention is to reallocate resources in ways that will best enable us to capitalize on growth opportunities while driving toward sustainable profitability across all facets of our business," said a spokesperson of the company. The company is believed to be taking the job cut as a measure for restructuring.
Also noted is how the job cut follows the development of the often-reported Venice smartphone, which has yet to be confirmed and released up to this moment. Rumours about the company's first Android-based device have been going around the internet for the past few months, and leaked images have garnered positive responses thus far.
BlackBerry has begun the restructuring of the company in July this year. The Canadian mobile manufacturer has previously cut an undisclosed number of members from its workforce that month. The company has suffered huge losses in the second quarter of the year.
Last year, the mobile manufacturer has only sold a little more than one million smartphone units, perhaps at an average price of $240. The company is lagging far behind the likes of Samsung and Apple in the smartphone market. And as more smartphone startups like Xiaomi, Oppo and OnePlus take on the market, BlackBerry is having more difficulty finding its niche in the industry.
