Apple's next-generation iPhone 7 will offer larger screen sizes and big design changes. But the high-tech company expects that its flagship device will arrive in a "peak smartphone" market that will greatly affect sales expectations.
MacWorld reports that Apple has already confirmed slower iPhone sales. Things may get even worse for the high-tech giant. KGI Securities analyst Ming-Chi Kuo declared that he believes this will not be a good year for the iPhone.
According to CNET, most customers in mature markets like Europe and North America have already made the transition to smartphones. In a saturated market, all major brands are dealing with increased competition and slower sales.
Apple uses to relay on its great iPhone sales volume. Sales of its handset make almost two out of every three dollars of Apple's revenue. However, in terms of year-over-year units sold, those numbers just went in the red for the first time ever.
In the first quarter of the year, the high-tech giant sold fewer IPhones than it did a year earlier. Apple expects slow sales for the current quarter as well.
In these special circumstances, the stakes for the iPhone 7 flagship device are very high. The upcoming gadget needs to be very impressive in order to entice customers to upgrade.
Tech analysts expect that iPhone 7 will come with a faster processor, a higher-resolution screen and a better camera. But these are all the same sorts of we are used every year.
Since rarely anyone complains about the speed or screen quality of the current Apple iPhone models, the camera remains the only potential hook to attract more customers.
According to the same publication, some rumors suggest that iPhone 7 will feature a second rear camera. But both Huawei P9 and LG G5 already feature dual-camera phones, so this is nothing new.
Other rumors suggest that iPhone 7 might come with a longer battery life and shatterproof screen. A slimmer design will be possible due to the planned disappearance of the standard 3.5mm headphone jack.
Wireless charging and a water-resistant body are also among the possible upgrades to the next-gen iPhone. Apple will certainly need to come up with some new attractive features and use its marketing strategy to convince new customers to invest in an iPhone 7.
