Currently, the management of Wolkswagen is planning to craft brand new strategy in the U.S. Herbert Diess, Volkswagen's current head, told the press that they believe the U.S. market is the greatest potential for Volkswagen worldwide in the not so near future.
It may be remembered that Wolkswagen failed the trust of the concerned people because of its cheating emission tests scandal that was dubbed as "diesel dupe" -- as BBC reported. The result of this was clearly shown in its sales and statistics. Despite this kind of crisis, the Volkswagen Company is ensuring positive results in the future.
According to LegalReader, the United States Environmental Protection Agency and the California Air Resources Board concealed Volkswagen's scheme in September 2015, which was deliberately installing questionable devices in the software of its diesel vehicles. In line with this scandal, the company is currently undergoing investigations and stated that the investigation will wrap up in the last quarter of 2016.
In a post by Gas2, Diess told the reporters that the company did not succeed in giving the brand a clear profile and consistent product portfolio that could allow them to expand in the market. It also acknowledged that it has customers that were confused because of the former's lack of strategic plans to market in the middle class society in the U.S. soil.
On a lighter note, Gas2 reported that the company is allotting a whopping $10 billion to resolve the claims and problems. Despite the move, the company could not stop the customers -- especially those who own diesel powered Volkswagen unit -- in questioning as to how the company would resolve the issue. The clear fact is that it is undergoing resolutions and brain talks to address and respond to the crisis.
