Advanced Micro Devices (AMD) is hosting a press conference event at the end of May to unveil its flagship Polaris 10 and Polaris 11 graphics cards.
According to the website wccftech.com, AMD's announcement aims to fire back at its rival Nvidia that will launch their own FinFET based GPUs. Nvidia claims that its next-generation GPUs will come with a range of architectural upgrades and will deliver up to two times the performance per Watt improvement, providing the most competitive solutions to gamers.
AMD has revealed for the first time its Polaris GPU architecture in late 2015. Polaris is based on the latest GCN 4.0 design and is meant to provide up to two times more performance per Watt than Radeon cards. AMD will produce two Polaris GPU variants, the higher-end Polaris 10 and the lower end Polaris 11. Polaris 10 is built for high-end mobility platforms and mainstream desktops, while Polaris 11 is built for the entry level desktop cards and laptops.
The AMD Polaris GPUs are based on the cutting-edge 14nm FinFET technology. Previously, the company announced that the flagship Polaris GPUs will come on the market in mid of 2016. However, now AMD has stated that it will unveil their latest cards at the end of this month, during a special press conference.
According to Zolkorn, AMD's press conference will be held in Macau, "the Las Vegas of Asia." Several editors from around the globe will be invited to cover the event. It is speculated that the reason to be holding a press conference in Macau could be due to Computex being held soon in Taipei. It seems that AMD have been unable to schedule the event there.
Regardless of the real reason why AMD had chosen Macau, the press event will take place between May 26 and May 29. The company will announce then their next-generation Polaris graphics cards and products based on both Polaris 10 and Polaris 11 chips.
AMD has scheduled to host this event just a few days after the NVIDIA GeForce GTX 1080 will be available to public, which is of no surprise. ArsTechnica reported that, according to AMD Corporate Vice President of Alliances, Content and VR Roy Taylor, the flagship Polaris graphics cards will be targeting users who want to create their own VR-ready machines, as well as mainstream users.
