Tension is brewing as both Surface Pro 4 and iPad Pro take on the comparison stage as both Apple and Microsoft once again collide. Many are insinuating that both devices are up for the challenge; however, many are also wondering on which device is the better pick and is the expenditure worth the risk as consumers choose between Apple and Microsoft.
While the Apple iPad is still dominant (at 32.5 percent market share), the Microsoft Surface Book increased in market share by 9 percent in Q1 (to second place at 25 percent) over the same quarter last year while the iPad leveled off, reports Computer World.
Based on the given figures, it appears that the laplets gained unprecedented returns in comparison to the other segments. Moreover, sales have indicated that the Surface Book accounted for 33 percent of all tablet sales, showcasing the changing trend of the way consumers buy devices.
To prove the latter, a laplet provides everything people need to work and play, and with a Surface Book, anyone can work and enjoy the device owing to its consumer friendly features. Nonetheless, there are still many reasons to choose a tablet. Some would still opt for iPad owing to the reasoning that most apps are first accessed on these devices.
On the other hand, despite the stunning features of the Surface Pro, the Surface Pro 4 and Microsoft were being outgunned by Apple in selling more tablets than the Surface Pro. The iPad Pro has been noted to record amount of sales, more so than the Surface Pro 4, which was expected to dominate the market, reports Android Origin.
Even though Microsoft has been the undisputed leader of the tablet market for quite some time since launching the first Surface Pro device, it looks like consumers are fleeing to more comfortable options, and the digits showcasing iPad Pro sold around 2 million devices, whereas Microsoft's Surface Pro 4 only managed about 1.6 million proves the point.
As the comparison of Surface Pro 4 vs. iPad Pro enters the stage, it is presently irrefutable that Apple Outrun Microsoft in the market of sales. As for which device is the better pick, the decision still lies solely on the consumers, but sales profits indicated that consumers have taken a liking to the iPad Pro rather than the Surface Pro 4.
