With a view to boost its viewership among the Latino audience, Netflix has joined hands with Univision to jointly produce a number of new shows for 2017. An announcement in this regard was made at the Univision's Upfronts of 2016 in New York recently.
According to the deal, both Netflix and Univision will run the coproduced series, on Netflix's platform, together with Univision as well as its UniMas network, which only caters to hip younger Latino audiences, Latin Post reported.
Initially, Netflix will produce a second season of its hit series "Narcos," which narrates the story of infamous drug kingpin Pablo Escobar, for next year. At the same time, the first season of "Narcos" will air on Univision in the period before the streaming platform releases the second season of "Narcos."
In fact, Netflix is expecting to continue a binge fest similar to that of "Narcos" by co-producing a new drama on drug cartel, jointly with Univision. The upcoming series, titled "El Chapo," will be based on the life and activities of the notorious Mexican drug lord Joaquin Guzman. This drug lord was taken into custody again earlier this year after he escaped prison in 2015 by digging a tunnel under his cell.
While the new drama will air on UniMas in 2017 in the U.S., and also premiere in other markets of Netflix's, it will finally be released on Netflix in the U.S. next year. In addition, Netflix will also share "Club de Cuervos," a Spanish-language series, with Univision's UniMas audience.
Meanwhile, another report states that Netflix shares have witnessed a sharp decline in 2016 giving rise to concerns among investors. The streaming giant was the best performer in the S&P 500 in 2015, as its shares surged nearly 130 percent, but they are down more than 20 percent so far this year, CNN reported.
There is a raging debate on whether Netflix really having problems in attracting new customers. While Netflix has created plenty of buzz as well as critical acclaim for shows like "House of Cards," "Daredevil" and "Orange Is the New Black," investors are really about the company's valuation.
Watch the official trailer of Netflix drug drama "Narcos" below:
