Google designed new "rich cards" aimed to enhance mobile search experience make it more visual and easier.
According to a Google blog, the rich cards format is kind of an evolved version of rich snippets but it is not supposed to completely replace the older format. The rich snippets were search results that combine a short sample of the web page's text with small images. Both the new rich cards and the rich snippets are using Schema.org to enhance the search results.
Engadget reports that the rich cards will be implemented first for movies and recipes. Also, for now, the rich cards are only to be found in the English version of Google.com.
Google has disclosed that it is experimenting actively with more methods of extending this feature. In the future, the search giant is likely to roll out rich cards for more languages and categories.
According to Tech Times, the search results based on rich cards are shown in a movable carousel presented in horizontal format. Users can scroll to see more carousels or scroll to see the results left or right. Each carousel can present cards for several sites or for just a particular site.
Google reveals that it has updated its developer documentation and developed a wide-ranging tool set, in order to help both site owners and developers in making an easier transition from preliminary exploration to application and further on to performance monitoring.
The search giant believes that the rich cards format will allow site owners to get noticed in the Search results space. This will further enable them to attract more target users.
Search users will also benefit from the implementation of the rich cards. Since they offer a more pictorial format, these improve the visual search experience and help users in finding information quicker. It remains to be seen whether rich cards will succeed in meeting Google's goal of making googling more visual and simplifying search on mobile devices.
