Snow is the Korean version and actual clone of SnapChat. It has all the same features but offers more Selfie filters than you can handle.
The developer is a Korean software firm called Naver. This is the same company which also created the LINE messenger, according to The Verge. One could hardly tell the difference between Snow and SnapChat.
Snow differs slightly on one feature though. In contrast to SnapChat's self-destructing stories after 24 hours, Snow's will disappear after three days. This can be an advantage to users who are slow in reading their messages.
Snow may also have copied the Boomerang feature from Instagram. One of its filters has a GIF Maker that shares similar functions. The SnapChat copycat has been released on September of last year. So far, it has been downloaded more than 30 million times mostly from China and other Asian countries. Incidentally, SnapChat is not allowed in China but Snow is.
Even SnapChat users can find Snow useful in uploading their wacky selfies. A video created in Snow and saved in the user's smartphone could be uploaded in SnapChat. Selfie photos in Snow could instantly be shared through the Instagram and Facebook buttons.
Experts think that Snow developers are more intent in making it a selfie camera app than compete with SnapChat as a social network program. However, copycat apps like Snow are more popular than SnapChat in the Asian market.
SnapChat is certainly a success story in the United States and other western countries but not in Asia, according to The New York Times. It has become easier for Asian developers to create their own apps and expand in markets that are unreachable to Western companies.
China is a good example. Many Western apps are banned in that country. But this is good news for many Asian developers who are more than willing to serve the needs of more than 700 million Internet users.