Instead of having two different market retail stores, the e-commerce giant is now experimenting with having Whole Foods and Amazon Fresh in one store — Amazon Grocery. This combination of Amazon Fresh and Whole Foods will allow customers to opt for the one-stop shop where they can get both affordable, as well as organic and premium varieties.
This latest revamp to its grocery business follows the significant changes to its Amazon Go stores, which previously allowed users to pick up their items and head out via the Just Walk Out technology, which has since been removed.
Amazon Grocery Combines Whole Foods and Amazon Fresh
The Wall Street Journal reported that Amazon is currently experimenting with expanding more of its market business by combining its renowned retail stores, Whole Foods and Amazon Fresh, into one. Instead of having to buy from both shops separately, customers may now get a chance to purchase their items from one Amazon superstore, which offers what both bring for all.
One of the company's plans is to bring an Amazon Grocery store in a Whole Foods retail establishment over at Chicago, offering the products that are only available in its Amazon Fresh shops.
There is a significant distinction between the two stores, as Amazon Fresh is the typical, run-of-the-mill supermarket with a wide range of products available for customers. On the other hand, Whole Foods focuses more on the premium side of things with organic goods that have less fat, artificial colors and additives.
One Store for All to Help Grow Amazon's Online Presence
Another point of this integration between Amazon's grocery businesses is to ship Whole Foods products from around 26 Amazon Fresh fulfillment centers, expanding its one-stop shop for online users.
The company is reportedly planning to build a new microfulfillment center that will feature both Whole Foods and Amazon Fresh products for online users to enjoy, shipping out of Pennsylvania's Whole Foods market.
Amazon's Focus on Grocery Chains
Artificial intelligence may have been the focus of Amazon lately, but the company still has its sights set on its ongoing businesses that offer retail experiences for customers, especially in the United States. The company also has the revolutionary Amazon Go stores, which featured the Just Walk Out technology; the e-commerce giant recently scaled back on this experience.
There is also a significant upgrade on its grocery chains which offer the palm scan to pay for the items a customer picked up in their stores, expanding on the self-checkout capabilities that users may enjoy. It eliminates the need to queue up on checkout lines serviced by its employees, as well as use one's physical plastic cards or smartphones to pay for their checked-out items.
Amazon is one of many companies improving its physical retail stores to make it easier for customers to shop, focusing on technological advancement to fulfill the improved experiences for all. Now, the company looks to deliver the Amazon Grocery, which combines its Whole Foods and Amazon Fresh businesses together, and not only will it benefit walk-in customers, but also those who shop online.
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