According to a new report, advertisements are coming to Meta's Threads platform next year. This massive change will revamp the social media app's experience, focusing on new additions to user feeds. It was revealed that Instagram's advertisement team is heading this integration of ads to Threads, and it is set to transform its business model starting in 2025.
The good thing is that Meta will focus on a gradual change for this latest change on the platform, with Threads beginning to insert ads to user feeds and would not be a full-blown release of promotional materials.
Meta's Threads Will Get Ads Starting Early 2025
The Information released a new report detailing Meta's plans to bring ads to Threads, and the company is preparing to introduce this change in early 2025, which will see the rollout of the first wave of ad placements. It remains unknown how exactly Meta will inject advertisements to the platform, but the report revealed that it will first appear on user feeds, and this will be the case for the early stages of the update.
Threads Ads is reportedly being sourced by three people who have "direct knowledge" of their latest plans to bring advertisements to the platform. That being said, Meta will not go full blast with its ads on Threads when they start rolling out in early 2025. The change will reportedly first allow a small number of partner advertisers to "create and publish ads" on the platform as soon as January.
Instagram Ads Team to Work on Threads Advertising
Furthermore, it was revealed that under Meta Platforms' ads experience for Threads, Instagram's advertising team is taking the helm in delivering this experience for users. Instagram's ad placements have been generally well-received, according to 9to5Mac, and they may replicate this for Threads to offer better products compared to other platforms' take on this, which users were not fond of.
Ads Transform Social Media Experiences
Advertisements are no longer new in the social media space as many companies adopted this ad-focused framework to help them earn more revenue online without the need to ask users to pay. Elon Musk's Twitter, now X, was one of the most aggressive ones in this, as the company brought an influx of advertisements to free users of the platform. Even upgrading to Premium did not guarantee an ad-free experience, as there is the Premium+ tier.
On the other hand, its biggest rival in the space, Meta, brought ads to Facebook and Instagram over the past years, and they offer more subtle ad inserts to the platforms, which were greatly appreciated by users. That being said, Threads is its only platform that remains ad-free, considering that it is still a new platform that looks to build its user base, but not for long.
Most of the platforms online have ads, especially if users are accessing them for free and this specific social media or streaming service has paid subscription access, and it is a way for companies to earn more from their online presence. Meta is looking to monetize more from Threads come next year as it approaches its second year, with Instagram set to revamp the experience that so far has been received well by users.
