Spotify has launched its year-end feature, Wrapped 2024, providing users with a personalized review of their audio streaming activity from January to November. This year's Wrapped includes a notable innovation — an AI-powered podcast, produced in collaboration with Google's Gemini, that narrates insights about users' listening experiences. However, despite the introduction of new features, many users have voiced dissatisfaction, citing the lack of detailed data and insights typically associated with the annual review.
Spotify Wrapped 2024 Features
Spotify Wrapped 2024 presents a comprehensive summary of users' music preferences, featuring a combination of text, images, and a creative layout that highlights the most significant listening moments of the year. The standout addition this year is the integration of an AI podcast powered by Google's NotebookLM, which offers a unique, generative experience by hosting AI-driven discussions about users' musical journeys. This marks the first time that Spotify has used such an AI-driven feature as part of Wrapped.
In addition to the AI podcast, Spotify introduced the "Your Music Evolution" feature, which provides a deeper dive into the user's musical story, showcasing "up to three musical phases" based on their streaming habits over the year. This personalized approach is designed to give listeners a clearer sense of their evolving music tastes.
Users Slam Spotify For Wrapped 2024 Lack of Data
While the new features were intended to enhance the Wrapped experience, user reception has been mixed. According to feedback reported by TechCrunch, many users have expressed disappointment with Wrapped 2024, criticizing it for lacking the extensive data and detailed insights typically found in previous editions. Users have expressed frustration that Spotify's emphasis on the AI podcast, rather than a comprehensive breakdown of their listening habits, left much to be desired.
Moreover, the AI podcast is not available to all users. It is currently limited to select countries, including the U.S., U.K., Australia, Canada, Ireland, and New Zealand, which has further contributed to dissatisfaction among global users who do not have access to the feature.
Spotify's 2024 Features and Innovations
Spotify has been actively incorporating artificial intelligence into its platform in 2024, with the AI-powered podcast being one of the most publicized features. Additionally, the company launched its AI Playlist feature, which is currently in beta testing in select countries. This feature uses generative AI to curate playlists based on user prompts, further personalizing the listening experience.
The platform has also enhanced its podcast offerings by adding interactive elements, such as a comment section for users to engage with specific episodes. Spotify introduced new features for audiobooks, including a sleep timer, countdown pages for upcoming releases, and playlists. These improvements are part of the platform's broader efforts to engage users across different content formats, from music to podcasts to audiobooks.
Spotify's venture into hardware was less successful. The company shut down its Car Thing operation, a device designed to bring Spotify into the automotive space, offering refunds to users who returned the product.