Facebook will launch a new app that is very similar to Snapchat. It will be at the top of users' newsfeed as they open their accounts. A camera will be placed on users' newsfeed as Facebook wants sharing of photos and videos to be easier and faster than ever.
This kind of feature is very similar to Snapchat which is widely used nowadays. Business Insider mentioned that Facebook is blatantly copying Snapchat. Facebook tried to buy Snapchat in 2013 but failed and now, it would seem that they are copying some features of the app. Facebook's product manager, Sachin Monga, said in an interview that Snapchat is doing a very good job of creating new things. She added that Snapchat did a really good job with the transition of sharing things from text to photos.
According to Forbes, the app will start today with a few users trying it first. Facebook users from Canada and Brazil will be the first ones to try the new app. However, only iOS and Android users from Canada will experience it then iOS users from Brazil. Facebook timed it with the Olympics in Rio as they know it will benefit them big time. The new in-camera app will feature filters and masks related to the Olympics.
The app will have the camera placed only at the top of the newsfeed and as the user scrolls down, it will be gone. It will also have filters, frames, drawing tools and masks. Facebook stated that there is no permanent end date for the app. The app will be available to more people as time goes by.
Sharing of original photos on Facebook and Instagram has been on decline. This new app of Facebook is planning to stop that. Facebook wants the process of sharing photos to be faster and easier as well as real time. Facebook is hoping this new app will create a new trend of photo sharing on social media.
