Within a week of its release on July 6, Pokémon Go had become the most active mobile game ever and had smashed the Apple App Store downloads record, with more daily users than Twitter.
A month from its release, Android downloads have exceeded 100 million. There is no denying the massive popularity that the game has reached.
App intelligence firm, Sensor Tower reported that Pokémon Go users are spending an average of 26 minutes and five seconds playing the game each day, overtaking the king of engagement, Facebook. The excitement this is generating in the professional world means that while many have declared Nintendo and app developer Niantic as the big winners of this phenomenon, greater significance should be attached to the mainstream arrival of the technology that underpins it: augmented reality (AR).
Getting to explore the world in a physical way is surely the trend that will push further technological improvements in these kinds of games. Building your own world with 18 Pokemon races, while having the capability to upgrade them by evolving, is indeed very effective in making the game a phenomenon.
This has already been around since the 1960s, but drastic improvements came in by 2000, which is further improved by the Google Glass and Microsoft's HoloLens headphones. It is vital to understand the metrics in a thorough sense in order to ensure the success of a proper AR technology campaign.
Brand awareness and marketability are two of the most important factors that are needed to be taken into consideration when pursuing the use of this technology. The reason for further AR technology improvements should never depend on the thought of hype and trend because this only leads to sure failure.
