At just a couple of weeks after Niantic Lab's highly-popular mobile game "Pokemon Go" achieved 100 million downloads on the Google Play Store, the latest figures for the application released by various marketing research companies suggest that the interest in the game is on the decline.
'Pokemon Go' On Decline
According to Android Headlines, data coming from SurveyMonkey, Google Trends, Axiom Capital Management and Sensor Tower suggest that the time spent on the game and the download numbers of the app are going down. Last year, after its Miitomo app failed to hold on to its popularity, Nintendo suffered a similar fate. It is still too early to say whether the "Pokemon Go" game will suffer the same fate in the long run.
Data coming from Axiom Capital Management show that "Pokemon Go" is starting to lose the battle for mobile mindshare. Senior analyst Victor Anthony said that investors and executives at Tinder, Twitter, Instagram, Facebook and Snapchat can breathe a sigh of relief.
According to Axiom Capital Management, from the peak of 45 million daily active users of the game in the middle of July, in just a month the number went down to just arond 30 million. From a spectacular 100 percent in the first week of July, the game's engagement has also come down to less than 60 percent in the middle of August.
Data from Apptopia, SurveyMonkey and Sensor Tower also show that once highly popular app "Pokemon Go" is losing steam. The augmented reality game's daily active users, engagement, downloads and time spent on the app per day are all on a downward trend.
According to Bloomberg, investors have been concerned that the "Pokemon Go" craze would detract users from time spent on social networks and other mobile focused apps, given the rapid rise in popularity of the game app since its launch in July. High hopes about the potential of augmented reality gaming in general and "Pokemon Go" in particular helped to improve Nintendo's financial performance and sent its shares on record levels.
