Unilever keeps on growing and proof of that is their acquisition of Seventh Generation Inc.
The multinational consumer goods company who owns brands such as Knorr, Rexona, Lipton, Sunsilk, and Surf will add a new line under eco-conscious cleaning products.
The Vermont-based company is known for its natural cleaning products. Seventh Generation Inc. posted more than $200 million of sales last year. The growing interest to acquire Seventh Generation is part of Unilever's plan on leaning to natural section on supermarkets.
Nitin Paranjpe, the President of Unilever's home-care division stated that "Seventh Generation has long been a disruptor in the US marketplace, leading the industry in sustainable innovation while attracting new generations of conscious consumers. This addition to Unilever's product portfolio will help us meet the rising demand for high-quality products with a purpose."
"We're thrilled to add Seventh Generation to our brand portfolio, providing us with the opportunity to accelerate growth with our retail partners and connect in new ways with consumers. Adding Seventh Generation to Unilever's portfolio of purpose-driven brands like Ben & Jerry's and Dove demonstrates our continued commitment to the Unilever Sustainable Living Plan." Kees Kruythoff, President of Unilever North America, added.
The CEO of Seventh Generation John Replogle mentioned "For 28 years, Seventh Generation has been creating products that are not only effective but also designed with environmental and human health in mind while demonstrating that business can have a greater purpose, serving not just profit but people and the planet as well. Today marks the next chapter and we're proud to join Unilever and its shared vision for purpose-led business on a global scale. Working together we are confident we can have a positive impact on the health of billions of people around the world, truly fulfilling our mission of nurturing the next seven generations while transforming global commerce."
Unilever is the third largest consumer goods company in the world; next to Procter & Gamble and Nestlé.
