Xiaomi, famously known as "Apple of China," is making an attempt to wow consumers with their smartphones. Unfortunately, its smartphones will not go far according to analysts.
Xiaomi launched Mi 5s and Mi 5s Plus last Sept. 27 and three million Chinese people were piling up for the flagship smartphones. The company assumed that many will patronize the newest Mi 5s and Mi 5s plus.
In "Xiaomi Mi 5s- 3 millionregistrations less than 24 hours" from Android Headlines, both of Xiaomi's flagship smartphones are powered by a Snapdragon 821 processor. The smaller one sports a 5.15-inch Full HD display, while the other has a 5.7 inch screen. The Mi 5s Plus stands out with a dual camera with 13-megapixel sensors.
Another technology that the Chinese tech giant included is ultrasonic fingerprint. Apple was rumored that it will be offering this type of sensor on iPhone 8, but Xiaomi shocked the mobile industry when it did it first. The sensor is embedded under the glass of the smartphone, releasing ultrasound waves to the glass to acknowledge the fingerprint.
In an email by International Data Corporation's (IDC) senior market analyst, Xiaohan Tay to CNBC, "In theory, this would be more accurate since dirt will not affect the finger print being read here."
Will this be able to bring Xiaomi to the next level?
Bob O' Donnell, founder and chief analyst of Techanalysis Research told CNBC's "The Rundown", that "the new phones look nice, but the problem that Xiaomi, and all of these vendors are facing, is that we're seeing a slowdown in major innovations."
For O'Donnell, Xiaomi's strategies are not going to sell more than what the company expected. Consumers want features that certainly will keep their interest on their phones.
Tay also agreed with O'Donnell. She said, "Xiaomi has never failed in its messaging of delivering phones with good specifications at a low-cost. My thoughts are that consumers will still see it as a low-cost alternative to Apple's newest iPhones."
Xiaomi needs to improve its game. The Chinese tech giant and other smartphone dealers have a widened gap since 2016 started. Other Chinese companies such as Huawei and Oppo have ousted Xiaomi globally.
