In the tech industry, there are some items that make just incremental developments over their predecessors. However, Advanced Micro Devices' new 7th generation Bristol Ridge Accelerated Processing Units are set to change the face of desktops as they are currently used. Moreover, they are scheduled to appear in Lenovo and HP devices first.
The Announcement
According to E Week, the announcement was made by ADM officials on October 3, during the Canalys Channels Forum in Barcelona, Spain. The company boasted that its APUs, which were first announced last month, would make their debut in systems that will improve computing and graphics performance, as well as power efficiency and security.
The Plan
Theoretically, this project from ADM will put it head to head with Intel in the commercial PC market. Currently, Intel is dominating the market, but this might all change with the release of AMD's latest APUs.
According to AMD's officials, the client chip market is currently valued at US$20 billion and there is therefore plenty of room to take up, despite Intel's apparent dominance. Furthermore, the company has plenty of reason to believe that PCs will remain an integral part of the technology world and therefore see profit in investing in the same.
What's more is that AMD has already experienced significant growth since first entering the market in 2014. Apparently, the company's processors have grown more than 45 percent ever since launching into the commercial side of things.
The 7th Generation Bristol Ridge APUs
AMD's officials boast that the Bristol Ridge APUs are more competitive to Intel's processors now. More specifically, they offer performance updates and power efficiency improvements. In fact, it was reported that the new chips offer up to 14 percent better compute, 22 percent better graphics and 32 percent better power efficiency.
How It Changes The Face Of Desktops
As noted by CRN, the new Bristol Ridge APUs has Secure Processor Technology, which makes the entire system more specific means of attack because security functions can be offloaded and isolated.
Furthermore, the new technology from AMD is specific to various device categories. Whether it is for thin notebooks, standard laptops, small form factors or desktops. Performance for desktops in particular clock at 4.2 GHz. The same type of tower is seen in the Bristol Ridge's graphics performance. With this same mindset, AMD has a various enterprise-centric features, such as reliability and manageability.
What this means is that different features of the item will have different lengths of ideal use. For example, 18-month image stability and 24 month product longevity. Another thing that AMD is changing in desktops is that the company is making it available via various channels.
"You won't see components being sold, but you will see new platforms being sold through the channel," AMD's Director Of Commercial Business, John Hampton, explained.
"We're excited about what we're seeing for growth on the business side. This is the first time we've released an AMD Pro product in the desktop space - we've only done it before in the notebook space. We have a very competitive performance."
