Recently, UK's Advertising Standards Authority (ASA) announced that it will be investigating No Man's Sky because of the way it has been advertised on Steam.
They say that the way No Man's Sky has been or is being advertised may mislead gamers because it was seen that in the game's Steam page, the game is described and shown off differently than the way the game is supposed to be.
The investigation is also a response for a lot of complaints. The differences between how the game was advertised and the actual title includes the following:
Issues with Videos:
- User interface design
- Ship flying behavior (in formation; with a 'wingman'; flying close to the ground)
- Behavior of animals (in herds; destroying scenery; in water; reacting to surroundings)
- Large-scale space combat
- Structures and buildings as pictured
- Flowing water
- Speed of galaxy warp/loading time
- Aiming systems
Issues with screenshots:
- Size of creatures
- Behavior of ships and sentinels
- Structures and buildings as pictured
- Store Page in general
General Issues:
- Quality of graphics
- References in the text description to: lack of loading screens, trade convoys between stars, factions vying over territory
No Man's Sky developer Hello Games and Valve has already been contacted by the ASA to inform them about the investigation and what ASA found out. They are given the opportunity to remove and correct their misleading advertisement.
ASA will also allow Hello Games to update a patch to their game and meet the advertisement that they have published. If not, developers will be penalized to the extent that the game will no longer be publicly exposed and will be deleted from search engines.
Many would agree that a lot of people really got excited about No Man's Sky even before it was released, unfortunately, it is now flooded with bad reviews and comments - to everyone's dismay.
